Why I Deleted My Snapchat

I’d never speak out against a fellow media company.  Especially one of such grandeur—whether or not you want it to be, Snapchat has surpassed hotbed status.  It’s one of the Big 4.  However, unlike its Instagram and Facebook predecessors, Snapchat has done little for personal business.  The only people benefitting from the ranks of Snapchat are the Kardashians.

So, I axed it. I shut it down, I freed my phone storage.  And here's why:

1. It Was a Landfill

When the app originally partnered with news sites and networks, I was amped.  In fact, it was the only reason I kept my Snapchat around—daily insights, news, my dose of National Geographic.  But quickly after, in continuing Internet fashion, sex took the platform.  Before long, People and DailyMail were propping nearly nude celebrities up on our home page, and Cosmo was shimmering with sex.  A Change.org petition made its rounds to axe the pornographic homestead, but even with its success in 2016, all it could do was alter the homepage views.  Behind a deceitful screen about “Secrets Boys Keep” was the ulterior “Secrets Boys Keep About Sex.”  So, there I was, clicking on those sex-ridden ads all the more.

2. It's a Kardashian-Jenner Buoy

Snapchat is the sole skyrocketing platform for your very favorite Kardashians.  As a millennial, I have a relatively young Facebook entourage, my Twitter is pretty trendy, and amidst this, I haven’t seen a single article about Kylie’s lips and Kim’s diamonds since I hammered that little X on my Snap app.  Am I glad? Very much so.  

If you’ve ever accused the Kardashian’s of being “famous for nothing,” you’re wrong.  Besides having their uber fat reality TV popularity, the Kardashians have built a visual empire, all of it which depends on Snapchat and Instagram.  Their constant photo-posting is a feeding technique for the hawks at DailyMail.  And, in the continuing chain of events, they become the sole subject of our news snippets.

45% of my Snapchat News was Kardashian-centered.  Having only seen the show a few times, my interest is null.  On top of this, the Kardashians’ budget far exceeds mine—anything they could possibly promote would crush my bank accounts.  The most intelligent thing that ever came out of them was Kylie’s promo video about “just realizing stuff" (worth watching, by the way).  Unless something of dire interest was going to pop up in my Facebook news feed via Grandma Jane, I knew I wasn’t missing out on “celebrity snippets” by axing my Snapchat.

3. I Don't Need To See It

The real reason I killed my Snapchat was because not one person on my list, not one friend, not one conversation, was less doable via text or Instagram.  Snapchat was a clutter of parties, drunk vids, slimy photos, and people dictating the temperature from whichever island they were on.  I did it because nothing about Snapchat was progressing—not in the business world, not in the real world, not in friendships.  

With that, nothing anyone showcased was groundbreaking.  I've indeed sat on an airplane, rode on a ferris wheel, and sang Katy Perry hits at wild volumes in the backseat of cars.  If anything earth-shattering or beautiful would happen, it would find its way to my Instagram, and in much smaller doses.

Besides, if you're desperate to contact me, that last form it'll come is in a Snap.

4. Squash My Inner Bully

Despite all the humor and good laughs, believe it or not, this App made me a meaner person.  Sneakily catching videos of awkward schoolmates, strange behaviors, and other off-setting societal things turned me into something of a seeker.  I was quick to yank out my phone for the gross videos and the crazy moments. 

Even my sweetest friends aren't exempt from this.  The kindest people were perpetuators of content that spurned all kinds of laughs: the overweight, the foreigners who didn't understand something, guffaws in advertising, messes in society.  I saw it all.

5. In Real Life

And last, but most humanly, I put my Snapchat to the grave because no experience worth having firsthand was worth shaving precious moments, all so I could video tape it.  You’ve heard it a lot: we all get grossly accused of not “living in the moment,” and, despite what we tell ourselves about only filming for a minute, we still end up vehemently focused on the footage.  Is it worth it? 

In a few years, if it hasn’t already, a dangerous statistic is going to tell us that the average human spent a full year of life behind a puppy filter.  Perhaps a little exaggerated, even the thought of having a week of my life sacrificed to my 24-hour Snapchat story is gut clenching.  May we all avoid being part of that number.

Addison LambComment